About Us
Our Mission
A PLACE THAT BRINGS A GREATER SENSE OF BELONGING TO EVERY INDIVIDUAL IN THE WORLD THROUGH MOVEMENT
belong | American Dictionary
to be in the right place, or (of a person) to feel that you are in the right place
We are BELONG.
Australia's new fast-growing activewear brand based in Brisbane. We are a family-owned and operated business founded by partners Jarryd L. Neller & Jayde M. Peets.
Our brand is the culmination of a deeply personal journey embarked upon by our visionary founder, Jayde. Her path was shaped by her own transformative experience, being told by a doctor at the age of 13 that she was “severely obese”. She intimately understood the challenges and struggles that come with feeling disconnected and excluded from fitness communities. But her life changed when she discovered the joy of movement and fell in love with working out, losing a total of 26kg (57lbs) through her efforts.
Motivated by her own personal transformation and the desire to help others on their journey, Jayde set out to create an activewear brand that would empower individuals to embrace their uniqueness and find a greater sense of belonging. BELONG was born from Jayde's unwavering commitment to create a world where everyone feels seen, valued, and empowered, regardless of their shape, size, or background.
At BELONG, we believe that every step you take towards your goals is significant, no matter how big or small. We want to be there with you every stride of the way, encouraging and motivating you to push beyond your limits.
We are built on the principle that movement is more than just physical exercise; it is a way to connect with our inner selves and with others. We understand that the path to personal growth and achievement can sometimes be challenging and lonely. That's why we have created a community that welcomes everyone, embracing diversity, and fostering a supportive environment.
Our activewear is carefully designed to empower and inspire. We believe that when you feel confident and comfortable in what you wear, you can focus better on your goals. Each piece is crafted with precision, using premium materials that offer comfort, durability, and functionality. Whether you're hitting the gym, practicing yoga, going for a run, or engaging in any other physical activity, BELONG's apparel will be your trusted companion, providing the perfect blend of style and performance.
At BELONG, we celebrate the unique journeys of each person. We know that self-improvement is not a one-size-fits-all approach, and everyone's goals and aspirations are different. That's why we provide a wide range of activewear options, suitable for various body types, sizes, and preferences.
Beyond just clothing, BELONG is a community of like-minded individuals who understand the challenges and triumphs that come with personal growth. We aim to foster a sense of belonging and camaraderie among our customers, providing a platform for you to connect, share your experiences, and support one another. Whether you're pursuing fitness goals, embarking on a wellness journey, or striving for personal success in any area of your life, BELONG is here to cheer you on.
BELONG is more than just an activewear brand—it's a movement. We invite you to join us on this empowering journey, where together, we can break barriers, set new standards, and achieve greatness.
It's more than clothes, it's a place to BELONG.
BELONG is led by:
- Jarryd L. Neller - Co-Owner & Co-Founder
- Jayde M. Peets - Co-Owner & Co-Founder
OUR CORE VALUES
Our values define how we act, and that defines who we are.
Community.
We serve the people, for we are nothing without our community.
Inclusivity.
Every person deserves to feel they have a place to belong with us.
Creativity.
Change the world. Break the boundaries on what people think is possible.
Integrity.
Be honest, build genuine relationships, and stay true to your word.